Last Sunday, June 27th, 2010, Currie Technologies’ Izip Store team participated in the 2nd Annual Pershing Square Discovery Bike Ride event organized by the City of Los Angeles, Department of Recreation. The Izip Store promoted the future opening of their first electric bicycle store which will open this August, in Venice, California.

Over 300 LA city lovers rode their bikes 18.5 miles through different Downtown neighborhoods and landmarks, from historic, folkloric, urban to modern. Passing City Hall, Cathedral of Our Lady of the Angels, Pueblo, Staples Center, the 3rd street tunnel, the Fashion District, Wholesale District, Grand Hope Park, the 4th and 6th street bridges, LA Live, and other remarkable downtown locations. It was a very well organized, tremendously enjoyable way to explore the city — with a police escort clearing the route!

The Izip Store donated an Izip Via Lento electric bike to this wonderful and green event to help motivate citizens to park their cars and experience riding their bikes as an alternative: to school, work, grocery shopping, gym, park, library, etc… and encouraging people to stop using gas powered vehicles, especially for these types of short distance trips (usually 3 to 4 miles).

To learn more about the Izip Store, visit izipstore.com